Next week’s release of J.J. Abrams’s Star Wars sequel is perhaps the most anticipated movie in recent years. And as such, there is no better place to tease your upcoming big-budget fantasy blockbuster than before The Force Awakens.
You’ll have a captive audience, possibly one in record numbers, all-too-willing to be sold the next wave of big-budget tentpole releases. Now, of course, almost all of the promised trailers have been released online and/or will be released online over the next week leading up to Star Wars‘s Thursday night debut. And a few of them (think Dawn of Justice or the Warcraft teaser) made their high-profile debuts elsewhere or will have already played in theaters before next week. But the goal is still about getting eyeballs for your sell in front of a bazillion of Star Wars fans racing to theaters next weekend.
Just because Warner Bros. presumably shows off its latest Batman v Superman trailer with In the Heart of the Sea starting tonight doesn’t mean it won’t take advantage of that valuable pre-Star Wars ad space. Ditto the Disney trailers that have already played in front of The Good Dinosaur this past Thanksgiving. And the two-pronged advantage of being the last big blockbuster of the year (so you can market all of your earlier big 2016 releases) and being potentially the mother of all conventional franchise-friendly mega-blockbusters (not a James Cameron fluke) makes next week’s Star Wars premiere something of a perfect storm for trailers.
Culle from Forbes.com
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